Globally Speaking Radio
How User Experience Drove Localization at a Start-up

How User Experience Drove Localization at a Start-up

February 24, 2021

In this episode of Globally Speaking, we chat with Mitchell Cox, International Business Operations Manager at Lucid, a visual collaboration software company, about how localization should be tied to accelerating growth, rather than be an afterthought. We also discuss why excellent customer experience (CX) is paramount, how it is impacted by translation and how product adaptation might be required.

How Translation Reveals the History of a City

How Translation Reveals the History of a City

February 10, 2021

In episode 113 of Globally Speaking Radio, we talk to Dr. Sherry Simon, Distinguished University Research Professor at Concordia University in Montreal, about the role of translation in shaping a city’s history. We look at how people’s perspectives of cities change depending on language, the traces translation leaves on cities and how a traveler should seek to understand a city through ‘ghost signs’. Tune in to hear all this and more.

Opening China to the Global Market

Opening China to the Global Market

February 7, 2021

In this episode of Globally Speaking Radio, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to be successful in this growing market. Tune in to hear all this and more!

Tinder Takes Dating Worldwide

Tinder Takes Dating Worldwide

January 13, 2021

In this episode of Globally Speaking Radio, we talk to Andy Andersen, who is a leader in international growth at Tinder, the world’s largest online dating platform. Andy explains the mindset needed for global growth and gives us his tips on what makes Tinder successful at moving into new markets. He also shares interesting insights into how online dating is changing cultures worldwide. Tune in to hear all this and more.

Choosing and Implementing a Translation Management System (TMS) at Slack

Choosing and Implementing a Translation Management System (TMS) at Slack

December 16, 2020

In this episode of Globally Speaking Radio, we talk to Mike Harris, Senior Business Systems Developer for Localization at Slack. He recently guided the company through their migration to a new translation management system (TMS) and shares with us what features and functions Slack considered, their migration process and the subsequent benefits to the business. Tune in to hear all this and more.

Applying Google’s E-A-T Guidelines to Your SEO Program

Applying Google’s E-A-T Guidelines to Your SEO Program

December 2, 2020

In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency Path Interactive. Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.

The Importance of Terminology Work in Machine Translation and Search Engine Optimization

The Importance of Terminology Work in Machine Translation and Search Engine Optimization

November 18, 2020

In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he gives great insights into how to effectively use terminology in artificial intelligence (AI), machine translation (MT) and search engine optimization (SEO) strategies. Tune in to hear all this and more.

Employee Profiling for a Better World

Employee Profiling for a Better World

November 4, 2020

In this episode, we talk to Vanessa Darling, Localization Program Manager at The Predictive Index (PI), a Boston-based provider of talent optimization services. Vanessa plays an integral role in adapting PI’s innovative personality assessments and software products for markets around the world. Tune in to hear Vanessa explain what talent optimization is, how it differs around the world and how better work can make a better world.

How Video Localization Is All Wrong (and How to Fix It)

How Video Localization Is All Wrong (and How to Fix It)

October 22, 2020

In this episode, we talk to Andre Hemker, the new CEO of translation technology company Wordbee. Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization, the future of translation technology and more.

A CIO on Digital Transformation and Cultural Change

A CIO on Digital Transformation and Cultural Change

October 12, 2020

In this episode we talk to Jim DuBois, former CIO of Microsoft, published author and advisor to Fortune 500 companies and startups. Jim spent 25 years at Microsoft and played an integral role in driving digital transformation at the company. Tune in to hear Jim share some interesting stories about his time at Microsoft, the steps to enterprise digital transformation and the important role that corporate culture plays in growing a business.

Play this podcast on Podbean App