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A podcast series about connecting with global audiences. Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
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Wednesday Oct 23, 2019
Wednesday Oct 23, 2019
In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!
Listen to or download the episode below!
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