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A podcast series about connecting with global audiences. Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
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Monday Sep 14, 2020
Monday Sep 14, 2020
In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine translation, transcreation and in-market copywriting to achieve an optimum blend of global messaging and local relevance. Tune in to hear all this and more.
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