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A podcast series about connecting with global audiences. Conversations on the challenges of unlocking global understanding and creating hyperlocal customer experiences.
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Wednesday Sep 05, 2018
Wednesday Sep 05, 2018
Dr. Clotaire Rapaille, the CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved.
Tune in to hear more.
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