Globally Speaking

Episode 83: Unpacking the Complexities of Global Digital Marketing

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it.

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Episode 82: The Customization Conundrum

In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between tools isn’t enough and why custom development of TMS and content management systems (CMS) is crucial to a successful localization program.

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Episode 81: Managing Human Resources Across Cultures

In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made from not understanding cultural differences, how to manage varying cultural norms across a global company, the “people implications” of your global business strategy and why trust is the key.

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Episode 80: How ASICS Is Running to Global Markets

In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition from the retail world to the digital world.

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Episode 79: The Localization Contrarian

In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream.

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Episode 78: Selling AI Before It Really Exists

In this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too.

Episode 77: Maximizing the Impact of Localized Content

In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.

Episode 76: How Following the Herd Impacts Localization

In this episode of Globally Speaking, we talk about social conformity, or following the herd, and how ‘the way things have always been done’ needs a shake up every now and then, including in localization processes.

Episode 75: What's the Latest with Neural MT?

In this episode of Globally Speaking, we talk with John Tinsley, CEO and co-founder of Iconic Translation Machines, about the current status of neural machine translation (NMT) and why it’s the right time to get on board.

Podcast 74: Tell me about Internationalization

In this episode of Globally Speaking, we talk with Adam Asnes, CEO of Lingoport, about what makes a global enterprise consider internationalization (i18n), how it differs from localization and why it should occur upstream.